How NextRoll Built a Hybrid-Friendly Employee Experience

At a Glance

Problem
When the pandemic forced a rapid shift to remote work, NextRoll lost access to the in-office snack programs that had long supported employee morale. The team needed a way to deliver equitable, flexible perks to a distributed workforce.

Solution
Crafty in a Box enabled NextRoll to recreate its pantry experience for employees at home, offering curated employee snack boxes, healthy snack options, and nationwide shipping that supported both remote and hybrid employees.

The Challenge: Recreating Office Perks for a Remote Workforce

When the pandemic hit, NextRoll transitioned quickly to fully remote work. Overnight, the office perks employees relied on, especially snacks and pantry programs, disappeared.

“We wanted to find a way to emulate our snack program for employees at home,” explains Ebi Adegbe, Workplace Lead at NextRoll.

With a long-term shift toward remote and hybrid work on the horizon, the workplace team needed a solution that could launch quickly, scale nationally, and still feel thoughtful.

Why NextRoll Chose Crafty

Crafty was already familiar to the team. Before the pandemic, Crafty had sent a box of snacks that left a strong impression.

“When we looked into Crafty in a Box, we realized the pricing was reasonable and flexible,” says Adegbe. “Considering what we spend per person per day in the office, it fits our budget well.”

Dietary inclusivity was another deciding factor. Crafty’s curated boxes and clear dietary labeling made it easy for employees with restrictions to participate confidently.

“The filtering on the Crafty in a Box site is great,” Adegbe adds. “People know exactly what snacks are safe for them.”

Employee Snack Boxes

Crafty in a Box gave NextRoll employees the freedom to choose what worked best for them.

Employees could:

• Select curated snack boxes for employees
• Build custom boxes using Crafty credits (dedicated monthly dollars)
• Filter items by dietary needs
• Ship boxes anywhere in the continental U.S.

Optional add-ons like branded glassware and non-snack items expanded the program’s appeal and increased participation.

{{testimonial}}

Employee Feedback and Engagement

The response from employees was overwhelmingly positive. Crafty in a Box quickly became a favorite perk.

“Crafty has made our workplace team look great, to employees, leadership, and new hires,” Adegbe shares.

Employee feedback included:

• “Really good products.”
• “Love that you can choose individual items.”
• “This is so thoughtful.”
• “Crafty just keeps getting better.”

As more product categories were introduced beyond snacks, redemption increased steadily. Even skeptical managers became advocates after seeing employee engagement firsthand.

People also discovered new favorites through Crafty and began ordering those items on their own, extending the impact beyond the workplace program.

Supporting Long-Term Workplace Culture

NextRoll has embraced remote work indefinitely, while maintaining a hybrid option for in-office collaboration.

“We want people who are not in-office to experience the same perks as those who are,” says Adegbe. “Crafty in a Box will always be part of our employee experience.”

By offering consistent, flexible benefits regardless of location, NextRoll reinforced its commitment to inclusivity and employee care.

A Hybrid Program Built to Last

For NextRoll, Crafty is a long-term, tangible investment in culture.

By combining nationwide delivery, dietary inclusivity, and employee choice, Crafty helped NextRoll build a modern perk program that supports remote, hybrid, and in-office employees alike.

Whether supporting remote teams during periods of uncertainty or powering intentional, in-office food and beverage programs today, Crafty’s approach has remained consistent: deliver reliable, inclusive experiences that help teams feel supported, connected, and cared for,  wherever work happens.