Crafty Hires Workplace Refreshment Veteran Dion Santo as Bay Area General Manager

CHICAGO, IL — November 12, 2026 — Crafty, a leading national provider of workplace food and beverage programs, is pleased to announce the appointment of Dion Santo as General Manager of the San Francisco Bay Area. In this role, Santo will own the Bay Area market’s P&L and strategy, overseeing client operations, fulfillment, warehouse operations, and client experience across the region. He reports directly to Chris Ritter, Co-founder and COO.

This hire reflects Crafty’s commitment to on-the-ground leadership in key markets as the company scales nationally. Santo will focus on strengthening client retention, driving profitable growth, and scaling a high-performing local team so Bay Area clients continue to get consistent, high-touch service as Crafty grows in one of its most important markets.

Santo joins Crafty from Canteen North America, where he served as Vice President of Operations following Canteen’s acquisition of BlueStar Refreshment Services in 2023. During nearly eight years at BlueStar, most recently as Senior Vice President of Operations, he helped grow the company from $20 million to nearly $100 million in annual revenue. He opened a 60,000-square-foot Bay Area warehouse to support rapid growth, expanded the business into Southern California, and helped lead it through its sale to Canteen.

Before BlueStar, Santo spent six years at Google as Global MicroKitchen Program Manager. There he helped deliver the Google Food Team’s mission of inspiring employees to make better food choices and enjoy food experiences that support them at work. He began his career at Procter & Gamble as a process engineer and team manager, then spent eight years at E. & J. Gallo Winery in supply chain, production, and product management roles.

“We’re thrilled to welcome Dion to the Crafty team,” said Nathan Rosenstock, Co-founder and CEO of Crafty. “Dion has spent his career at the intersection of workplace food programs and operational excellence, from Google’s MicroKitchens to scaling one of the Bay Area’s leading refreshment providers. He knows this market and what it takes to deliver exceptional experiences for our clients. We couldn’t ask for a better leader for our Bay Area team.”

“Bay Area companies are leading the way in creating workplaces people want to be in,” said Santo. “As Crafty grows here, my job is to make sure every office we serve gets a food program employees look forward to, with service that stays consistent and personal however fast we scale.”

A graduate of Duke University, Santo brings an engineer’s analytical approach to problem-solving, balanced with design thinking and a people-first leadership style. That combination is central to Crafty’s mission of helping companies craft better workplaces.  

About Crafty

Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 750+ client offices and serves more than 300,000 employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.

Media Contact

Sarah Berger, Vice President of Marketing
sarah.berger@craftydelivers.com