How ActiveCampaign Built an Office Coffee Service and Pantry Experience at Scale

At a Glance

Problem
When ActiveCampaign expanded into a significantly larger headquarters, the operations team needed to design and manage a high-quality pantry program, with a sustainable workload to support hyper-growth.

Solution
Crafty partnered with ActiveCampaign from day one, serving as a subject matter expert across workplace kitchen design, equipment selection, and ongoing pantry operations to deliver a customized, scalable program employees love.

The Challenge: Scaling Operations During Hyper-Growth

ActiveCampaign was growing fast with a workload that was quickly becoming too much for the team to reasonably accommodate. 

“We were in hyper-growth mode, and I was still handling everything myself, from purchasing to stocking shelves,” recalls Amanda Gruber, Operations Manager at ActiveCampaign.

At the same time, the company was preparing to move from a 25,000-square-foot office to a 55,000-square-foot headquarters. The expansion amplified the complexity of managing food and beverage services.

“I found myself working 11-hour days,” says Amanda. “I really needed to bring someone in to take over this responsibility.”

After initially working with another vendor that couldn’t meet their needs, ActiveCampaign began looking for a corporate food service provider that could support both the buildout and the long-term needs of their office food and beverage program.

Why ActiveCampaign Chose Crafty

While office pantry options, service quality, and cost all mattered, ActiveCampaign wasn’t looking for a purely transactional vendor. They wanted a tech-forward pantry partner who understood how workplace food and beverage programs support culture, retention, and employee experience.

“We’re a tech company focused on attracting and retaining talent,” explains Amanda. “One of our core values is to grow with gratitude, and we wanted to show appreciation for our team with an elevated food and beverage program.”

Crafty stood out not just for a competitive proposal, but for its values-driven, tech-enabled approach to office pantry programs. By combining a modern platform with a best-in-class onsite team, Crafty delivers holistic food and beverage experiences designed to scale with fast-growing teams.

“We wanted an innovative, forward-thinking company that was socially aware and a true subject matter expert,” adds Amanda. “Crafty showed us we shared company values through their team.”

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Designing an Office Coffee Program Employees Love

Office coffee had always been central to ActiveCampaign’s culture, but designing a café was uncharted territory.

“We wanted to build a really nice café, but we had no idea how to design one,” admits Amanda.

That’s where Crafty stepped in as a strategic partner. Working directly with architects and general contractors, Crafty helped shape the café from the ground up and went far beyond office coffee machine selection to ensure the space functioned beautifully for employees and operations alike.

Crafty provided expert guidance on:

• Café layout and traffic flow to reduce bottlenecks and improve the employee experience
  
• Corporate coffee machine selection and placement aligned with usage, menu, and space constraints
  
• Utility planning and installation requirements to avoid costly surprises
  
• Coordination with construction partners throughout the buildout process

“Having Crafty as a subject matter expert during our buildout was invaluable,” says Amanda. “They helped navigate situations even experienced contractors weren’t fully prepared for.”

When the café opened, it quickly became a centerpiece of the office.

“Our employees started sharing photos of the space on social media, and the café really took center stage,” continues Amanda.

From Buildout to Daily Operations

Beyond café design, Crafty ensured ActiveCampaign’s café and pantry program ran seamlessly day to day. The focus shifted from construction to consistency, making it possible to deliver an elevated experience that employees could rely on every time they came into the office.

Crafty’s team balanced customization with scalability, adapting the program as the office settled into its new space and employee needs evolved little by little. From service standards to ongoing program management, every detail was handled with intention.

With Crafty’s hands-on operational support in place, ActiveCampaign could stay focused on growth, confident that their workplace food and beverage experience was in the hands of trusted experts.

The Crafty Difference: Technology and Trust

What surprised Amanda most was the passion Crafty brought onsite.

“I’ve seen their team get emotional about wanting to leave the space better than when they arrived,” she shares. “When you get customer service like that, it needs to be celebrated.”

Crafty’s technology further differentiated the experience.

“The pantry spend reports are endlessly useful,” Amanda says. “Having photo documentation of task completion gives me real peace of mind.”

For a technology company like ActiveCampaign, working with a food and beverage partner that matched their expectations for innovation and responsiveness was critical.

“From responsiveness to innovation, Crafty performs in ways other vendors don’t,” Amanda explains. “Our goal is to deliver customization at scale, and Crafty helps us do exactly that.”

A Pantry Program Built to Grow

By combining design expertise, operational excellence, and shared values, Crafty helped ActiveCampaign create a corporate coffee service and pantry program that reflects who they are as a company.

Today, they can celebrate a scalable workplace experience that supports growth, celebrates employees, and evolves alongside the business.