Crafty Hires Uber Vet Rob Nieporent as NYC General Manager

Crafty Hires Uber Vet

CHICAGO, IL — October 30, 2025 —Crafty, the leading provider of innovative workplace food and beverage solutions, is pleased to announce the appointment of Rob Nieporent as General Manager of New York City. In this role, Nieporent will oversee Crafty’s financial operations, market strategy, and service delivery across the New York region, reporting directly to the Vice President of Client Services, Robin Cardoso.

This strategic hire underscores Crafty’s commitment to expanding on-the-ground leadership in key markets as the company continues to scale nationally. Nieporent will play a pivotal role in optimizing market operations, elevating client experiences, and driving growth as Crafty’s footprint expands across its largest market.

Nieporent joins Crafty after seven years at Uber, where he most recently served as Head of Partner Management for Enterprise New Vertical Partnerships at Uber Eats. During his tenure, he led national enterprise partnerships and helped shape Uber’s expansion into new categories, blending operational rigor with deep client engagement.

Prior to Uber, Nieporent served as Director of Operations at Co.create NYC, leading experiential retail projects for major consumer brands such as Kellogg’s. He also held leadership roles in the hospitality industry with Epicurean Group and in data-driven client success at Avero, a SaaS analytics platform serving global restaurant brands.

“We’re thrilled to welcome Rob to the Crafty team,” said Nathan Rosenstock, Co-founder and CEO of Crafty. “Rob’s unique combination of hospitality roots, operational leadership, and enterprise partnership experience makes him the perfect fit to lead our New York market into its next phase of growth.”

A graduate of Cornell University’s School of Hotel Administration, Nieporent brings a hospitality-first mindset and data-driven approach to operations, both central to Crafty’s mission of building modern, human-centered workplaces.

About Crafty

Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 300 client offices and serves more than 300,000 employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.