Crafty Drafted by the Detroit Lions to Deliver Championship-Caliber Workplace Hospitality

Crafty Drafted by the Detroit Lions

CHICAGO, IL — July 15, 2025 — Crafty, the leading provider of food and beverage solutions for modern workplaces, is proud to announce a new partnership with the Detroit Lions. Through this collaboration, Crafty will manage the team’s office hospitality program, bringing curated snacks, beverages, and supplies to the football team's front office and operations spaces.

This marks Crafty’s first official NFL partnership, expanding its national footprint in the sports and entertainment industry. The Detroit Lions selected Crafty as part of their broader commitment to team member experience, choosing a partner that could deliver flexible, high-quality, and data-driven solutions at scale.

“Partnering with the Detroit Lions is a proud moment for us,” says Nathan Rosentock, CEO and Co-Founder of Crafty. “From the field to the front office, great teams run on great hospitality, and we’re excited to support the Lions with an experience worthy of their mission and momentum.”

Crafty will oversee pantry sourcing, inventory management, and on-the-ground operations for the Lions’ Allen Park facility, with tailored offerings to fuel staff throughout the season. The Crafty platform allows for ongoing data insights, product customization, and budget tracking to ensure the Lions’ team members always have what they need to perform their best.

As Crafty continues its growth across enterprise offices and global organizations, this partnership signals the next chapter in bringing best-in-class hospitality to every workplace, on and off the field.

About Crafty

Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 400+ client offices and serves more than 300,000+ employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.