How Celonis Brought its European Workplace Experience to North America with Crafty

At A Glance 

For Celonis, expanding into North America is about building a world-class, hospitality‑driven workplace culture at scale. Headquartered in Munich with 20+ global offices, the company is a recognized leader in process mining, helping organizations understand how their business actually runs and how they can improve it. After strong growth in Europe and Asia, the company has built a reputation for exceptional workplace experience that attracts talent and drives employee engagement. 

Different regions, team mixes, demographics, and new expectations around flexibility and remote work introduced fresh complexity. Peggy Le, Facilities Operations & Regional Manager of Workplace Experience, faced a delicate balancing act: preserving the personal, hospitality-first culture that defines Celonis without reverting to a one‑size‑fits‑all office model.

To meet that challenge, Celonis partnered with Crafty to bring operational structure, real‑time data, and scalable execution to its food and beverage programs, aligning execution with cultural intent so the company could protect its cultural DNA while adapting to the realities of a modern, distributed workforce.

“Crafty changed the game: they gave us the data and platform to manage remote sites effectively and prove the real value of our snack program to executive leadership,” says Le, Regional Manager, Workplace Experience.

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Before Crafty: Manual Work, Limited Visibility, & Paper Cuts

Peggy Le oversees workplace experience across Celonis’ Bay Area, Los Angeles, and Raleigh offices, juggling early calls to align with global teams, budgets, vendor relationships, culture programs, and real estate projects. Amid that strategic workload, office pantry management was a persistent, manual distraction: ordering, stocking, and tracking inventory fell to Peggy, often squeezed between meetings or done after hours.

“A big pain point was stocking,” she recalls. “I got paper cuts all the time because I would just use Instacart or go get the snacks myself. Picking my own snacks was never an issue, but having to haul them in and organize them became a burden.”

The operational hassle was compounded by a lack of visibility. Without reliable data, Peggy often couldn’t prove what employees actually wanted or justify product or budget changes to stakeholders. “Sometimes I don’t have the data to support something… like when I’m getting rid of a product, and someone asks why,” she explains.

That guesswork made routine decisions difficult. Removing underperforming SKUs, managing waste, and optimizing spend all relied on intuition instead of clear evidence. The problem was especially clear during a period of company restructuring and personal change: “We onboarded Crafty when we were undergoing a restructure and I was about seven months pregnant. Having the team’s support and insights took a very big weight off my shoulders.”

From Guesswork to Data-Driven Decisions

With Crafty in place, Celonis’ approach to workplace experience became easier to manage and significantly more strategic. Instead of relying on anecdote or incomplete feedback, Peggy and her team now have real-time pantry visibility into what employees consume, what goes to waste, and where budget is spent. That visibility has fundamentally changed how decisions are made.

“Sometimes you’re just throwing things at the wall and seeing what sticks. Crafty actually brings data, so I’m not just guessing or going off what I think is moving, and since we are a process mining, data-driven company, it aligns with our morals and our whole vision.”

A telling example: Mountain Dew had long been stocked in the office, but Peggy noticed it was frequently expiring before anyone drank it. Previously, removing it would have been a gamble, with employees filing complaints without clear justification. With Crafty’s consumption data, the choice to stop stocking Mountain Dew was straightforward, balancing employee satisfaction with cost control and pantry sustainability.

“Even though I’m eyes on the ground, I can now see the data and say, ‘Oh yeah, this snack is actually moving.’”

That same visibility extends across the entire program. From identifying underperforming products to testing new offerings, the team can continuously optimize their pantry based on real behavior, not assumptions. 

Another example: Peggy used insights from Crafty’s annual UnWrapped report to show the team they weren’t actually consuming as many “healthy” items as they claimed. She shared the recap in Slack and internal memos to spark conversation, align teams, and justify changes; driving engagement, revealing true preferences, and enabling confident pilots and budget reallocation.

“I love Crafty’s UnWrapped. Last year I screenshotted [the data] and used it in my weekly Slack memos: ‘Y’all ate some gummy bears! The team wanted healthier snacks, but the data showed they still wanted sweets too. It was a fun way to engage people and prove there is a method behind the madness.”

Budgeting Wisely

With Crafty’s pantry budgeting tools inside the Crafty Platform, Peggy moved from reactive fixes to real‑time cost control. Rather than static limits, she monitors spend across locations, trials new items, and catches overages before they become problems.

“I have the data in the platform to show the actual cost/benefit analysis and the sustainability aspect. I was able to see that only two people were actually consuming it; it wasn’t worth the waste.”

That usage‑driven approach applies across the program: identifying underperforming SKUs, testing new offerings, and tailoring assortments by location. “The platform lets me trial things and immediately see if we’re getting too close to budget caps. It gives me so much more clarity into strategy instead of just throwing things at the wall.”

The Crafty Platform also alerts Peggy when locations approach their caps, even ones she isn’t onsite at, so she can make quick adjustments like putting caps on fast‑moving items and assigning budget to avoid surprises. For a data‑driven company like Celonis, applying the same analytical rigor to workplace operations aligns culture with practice and makes the program easier to manage and continuously improve.

“When it came time for optimizing the budget or snack preferences, it was really easy to dig through that data and see where we needed to invest more and where we needed to invest less,” Peggy says. The platform removed a major operational burden, clarified spend, and freed her to focus on facilities, vendor strategy, and broader culture work.

The platform’s consolidated reporting also simplified leadership financials and invoicing across global offices. Centralized records and exportable reports let Peggy pull numbers on demand. “When our AP team in Madrid couldn’t find an invoice, I located it and sent it to them in under two seconds. It was right there inside the Crafty Platform, easy peasy.”

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Scaling & Seamless Execution

By centralizing ordering, data, and inventory in one platform, Crafty gave Peggy transparency and control across all locations, without requiring her physical presence. 

“With Crafty, we have full transparency into all of our accounts. I can see exactly what each office had, what they were ordering, and what needed to change.” That stability kept workplace operations consistent through organizational shifts: roles and teams changed, but the snack program stayed reliable. “During all of that change, the one thing that was consistent was the office snack program. I could go in and say, ‘Okay, this is easy.’”

Crafty also made scaling faster and less complex. Peggy can assess each office’s needs (e.g., Raleigh’s Gen‑Z preferences vs. Bay Area engineers), optimize assortments, and align offerings across regions. Onboarding on‑site support or contractors is simpler too: the platform and centralized playbook let new partners see exactly what an office receives, so transitions happen smoothly.

The human side of Crafty reinforces that operational ease. Peggy’s close relationship with her customer success representative and the onsite operator delivers fast, dependable service: “I remember meeting them almost four years ago, and we still have that close‑knit camaraderie. I love that I have their numbers in my phone.” When she needs something urgently, Crafty’s local team responds immediately and coordinates with her client success team, removing friction and keeping service levels high.

That intentionality also shows up in how the team responds to employee preferences. With better feedback loops and clearer data, they’re able to adapt quickly, whether that means introducing higher-protein options, aligning with new wellness trends, or refining offerings based on actual consumption. Just as importantly, employees feel heard.

“The biggest thing that makes people feel valued is feeling like they’re being listened to and actually seeing action taken.”