Crafty CEO Nate Rosenstock Joins NAMA Board of Directors

Crafty CEO Joins NAMA Board

CHICAGO, IL — July 1, 2025—Crafty, the leading provider of custom workplace food and beverage programs, is proud to announce that CEO and Co-Founder Nathan Rosenstock has been appointed to the Board of Directors for the National Automatic Merchandising Association (NAMA).

As a Board Member, Rosenstock will work alongside fellow industry leaders to support NAMA’s mission of advancing convenience services, including vending, micro markets, pantry, coffee, and foodservice. His appointment reflects both Crafty’s impact on the modern workplace experience and NAMA’s desire to embrace innovative businesses pushing the industry forward.

“I’m grateful for the opportunity to collaborate with our industry’s leading changemakers who are shaping the future of workplace hospitality,” said Rosenstock. “Crafty’s success is rooted in our ability to build new, innovative experiences for our clients, and I’m honored to bring that perspective to the NAMA community.”

Under Rosenstock’s leadership, Crafty has grown into a national partner for Fortune 500 companies, emerging startups, and cultural powerhouses alike. From intelligent pantry optimizations to curated vendor relationships, Crafty empowers companies to build better workplaces through data, customization, and care.

About Crafty

Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 750+ client offices and serves more than 300,000+ employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.

About NAMA

The National Automatic Merchandising Association (NAMA) is the national trade association representing the $34.9 billion U.S. convenience services industry. With more than 1,000 member companies, including service providers, suppliers, and manufacturers—NAMA promotes innovation, advocacy, and education for vending, coffee services, micro markets, and beyond. Learn more at namanow.org.

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