Crafty Releases Q1 2025 Benchmarks

Crafty Release Q1 Benchmarks

CHICAGO — June 18, 2025 — Crafty, the leading national office pantry provider, released its Q1 2025 Office Pantry Benchmarks, offering an inside look into how leading companies are investing in workplace hospitality. Amid growing economic pressures and evolving return-to-office strategies, pantry programs have emerged as one of the most impactful tools employers have to drive attendance, reinforce culture, and enhance performance.

The data, aggregated from spend patterns across hundreds of Crafty-powered pantry programs, reveals a significant uptick in investment. The average company spent over $64,000 on pantry programming in Q1, with spend peaking in March, with a 12% month-over-month increase. This signals a growing momentum behind workplace experience strategies that deliver real value to teams.

“A well-run pantry is one of the most visible, cost-effective, and high-impact tools in the workplace,” said Nathan Rosenstock, CEO and Co-Founder of Crafty. “When executed well, it showcases operational discipline, improves performance, reduces churn, and reinforces your company’s ability to deliver on its promises—internally and externally.”

Crafty’s benchmark data breaks down pantry investment across key dimensions—industry, region, and category—revealing where demand is rising and how program priorities are evolving.

• Regional Insights: Offices in New York, Chicago, and the Bay Area led in spend per office location. In urban centers, food and beverage offerings are helping offset daily expenses and position the office as a place of value, not obligation.
• Industry Movers: Financial services and fintech specifically topped the list for highest per-office spend, with strong demand for protein-packed snacks, cold brews, and wellness-oriented offerings.
• Top Categories: Snacks (35%) and beverages (28%) accounted for the largest share of spend, but what’s rising is even more telling: protein-forward products, B Corp brands, and minority-owned items are all seeing triple-digit growth.

As employers seek to rebuild in-person engagement, pantry programs are key to driving traffic organically, effectively, and efficiently. A thoughtful experience driven by data meets employees where they are to ease daily friction, reflect shared values, and deliver high-impact moments that fuel business performance. 

“The message is clear: if you want people back in the office, you need to make it worth it,” Rosenstock added. “The pantry isn’t just where people grab a snack. It’s where they feel seen, supported, and connected. That’s the kind of ROI that makes all the difference.”

The full Q1 2025 benchmark report is available: Click Here. 

About Crafty

Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 400+ client offices and serves more than 300,000+ employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.