Crafty Strengthens National Workplace Food and Beverage Leadership with New York City Expansion

Crafty Launches NYC Operations

NEW YORK CITY — September 17, 2025— Crafty, the leading national provider of office food and beverage programs, today announced the expansion of its direct operations in New York City. The move enhances Crafty’s ability to deliver high-quality service across one of its highest-demand markets while strengthening its position as the nation’s most trusted office food and beverage provider.

With expanded direct operations in New York, Crafty is reinforcing its leadership in one of the nation’s most influential workplace markets. This investment deepens Crafty’s local expertise and presence, ensuring that the region’s top companies can rely on Crafty to deliver seamless, efficient, and brand-aligned food and beverage experiences that contribute to key business outcomes.

“Over the past few years, New York City quickly became our single largest market, and by bringing fulfillment in-house, we’re leveling up how we serve our clients,” said Nathan Rosenstock, CEO and Co-Founder of Crafty. “In a market as fast-moving and complex as New York City, consistency and quality are non-negotiable. Direct operations strengthen our ability to deliver a high-quality pantry experience that consistently meets the Crafty Standard – a standard rooted in hospitality, dependability, and care.”

Crafty’s investment in New York is part of its broader strategy to build a national network that meets the evolving needs of today’s leading workplaces. That strategy combines direct operations with a certified partner network, giving leading organizations the flexibility to scale consistently while benefiting from local expertise, responsive service, and a unified experience across their office footprint.

“Workplace teams today are expected to do more with less, while still creating environments that inspire connection and productivity,” said Robin Cardoso, VP of Client Experience at Crafty. “Our expanded presence in New York City enables us to meet those expectations with unmatched operational rigor and a platform that puts real-time insights and oversight in our clients’ hands.”

More than 750 client offices and 300,000 employees across 45 markets nationwide rely on Crafty for workplace food and beverage programs. With major hubs in Chicago, New York City, and the San Francisco Bay Area, the company is setting a new national standard for delivering consistent, high-quality food and beverage experiences that drive culture and performance.

About Crafty

Crafty is a leading national provider of office food and beverage programs, helping top workplaces elevate the employee experience. Powered by an innovative, centralized platform, Crafty delivers tailored, scalable pantry services designed to meet each client’s unique needs. Since 2015, companies like DraftKings, Robinhood, and Zillow have partnered with Crafty to create workplace experiences that foster culture, connection, and productivity. With operations in 45+ markets and a growing national footprint, Crafty supports over 750+ client offices and serves more than 300,000+ employees each month. Headquartered in Chicago, with offices in New York and the Bay Area, Crafty is helping companies craft better workplaces, one pantry at a time.